Propaganda and Super Bowl 2010 Ads

Now that we have done so much research and learning around propaganda, let's put it to use. We spent two class periods looking at ads from the 2010 Superbowl and filling in a chart that indicated:

(The ads are separated by game quarters. You will need to navigate amongst them to find the ads we worked with.)

Ad Name Audience Purpose Message Style of Propaganda
------------------------------------------------------------------------------------- Dorito Dog

Play Nice

Clydesdale Friend

Betty White Snickers

Doritos: Weight Room

Doritos: Miracle

Hyundai New Car

Cars: Growing Up

Simpson's Coke

Rude Flowers

E Trade: Jealous Girlfriend

Google Paris

Spineless

Mini-Kiss

Flo TV: My Generation

Vizio: Beyonce'

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We also viewed the "Dead Parrot Sketch" by Monty Phython on you tube and talked about euphemisms.

Rhetoric, Media Literacy and Propaganda

Propaganda:
The Desire to Influence Your Attitude Towards a Community, Idea, Cause or Position

You are surrounded by advertising and propaganda every day. As part of my on-going effort to help you life your life consciously, I want to teach you about propaganda techniques. My hope is that by being aware of how others try to influence your attitude, you will be able to consciously decide if you are going to react, or not.

Below is a chart that we used in class. The hard copy of the chart has a grid or table. Those lines do not show up in this blog, but all of the catagories and information are present.

In order to complete this chart you will need to visit the following websites:

http://www.propagandacritic.com/

http://library.thinkquest.org/C0111500/proptech.htm

Fallacy Files (look for the tiny alphabet on the left hand side. click on the first letter of the term to see what they offer. For example, if you are looking up "Loaded Words" you would click on "L".

Source Watch - Rhetorical Techniques

OWL Purdue - Logical Fallacies

If you are working on this outside of school you can also watch a few videos that I have included below the chart.

Type: Definition in your own words: Desired Response: Example:
Special Appeals -

Plain Folk




Bandwagon



Fear




Stereotyping/Bias



Pinpointing the Enemy



Type: Definition in your own words: Desired Response: Example:
Word Games-

Name Calling



Glittering Generalities



Euphemisms



Loaded Words


False Connections –

Transfer



Testimonial



Quoting Out of Context



Buzz

Type: Definition in your own words: Desired Response: Example:

Repetition



Emotional Words




Lesser or Two Evils



Others –

Apologise (Apologize)



Bait and Switch



Photographic Manipulation



Product Placement


Card Stacking




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Here are some great videos that explain what proganda is. Some of them are also examples of propaganda.

Here is a video that students made that explain what propagansa is, including examples of three major types:


The following videos are entertaining and informative:








These are historic videos:




You might have seen this "Duck and Cover" video at some point during your schooling. It is an excellent example of proganda.

"Cool Hunting" The Art of Marketing and The Study of Rhetorical Devices

This new unit invites us to take a look at how marketers use rhetorical devices to get us to behave in a way they want us to behave. We began this unit by viewing "Merchants of Cool" a Frontline video.

A Few Short Films to Consider

We've spent the last few weeks reviewing grammar, working on improving our timed writing skills and technique, as well as buffing up on our command of academic language. Now that CSAP is here, I thought it might be nice to take a shift in how we work with our materials.

Here are a few videos that we use to discuss the elements of a story, character development, tone, etc.

Just before the Olympic Winter Games 2010 started they posted a wonderful video short, For All the Marbles.

The following film, "Out of the Forest" was created by a film students. Take note of how the story builts and then twists. I hope you like it:

Out Of A Forest from Tobias Gundorff Boesen on Vimeo.

"Wolf and Pig" is a wonderful story with a bit of a twist. I think the creation is very creative.


Here's a brilliant example of how one artist inspired another. The notes on the Youtube.com page say, This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us. ... "


This one takes post-it notes to a new level:


Now for something a bit more subtle. I am curious to know what you think about this film. Is it serious, or is it sacastic?

Sign Language - a short film from Oscar Sharp on Vimeo.

That led me to this. It is a bit of a change from the others, but I like the creative approach the creator took to the simple prompt of "Wonderful Workplace."